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What do these items have in common?

Hydrogen peroxide, Bar Keeper's Friend, mineral oil, rubbing alcohol, witch hazel, & Donna Michelle's emery boards, July 2011.

Hydrogen peroxide, Bar Keepers Friend, mineral oil, rubbing alcohol, witch hazel, & Donna Michelle's emery boards, July 2011.

It may not be obvious at first. In fact, it didn’t dawn on me until I saw the Donna Michelle’s emery boards and wondered: Who’s Donna Michelle?

None of these products receives national advertising attention. (At least none that I know of.) You don’t hear about wars between competing brands of hydrogen peroxide like you do about competing brands of pop (Coke vs. Pepsi), feminine products (Kotex vs. Tampax vs. Always), soap (Dove vs. Ivory vs. Irish Spring), bandages (Band-Aid vs. Nexcare), toothpaste (Crest vs. Colgate vs. Aquafresh vs. Pepsodent), or baking soda (Arm & Hammer vs. who else?) Even certain household items that don’t have obvious competitors still are recognizably linked to a particular brand due to advertising.

Why hasn’t this happened with rubbing alcohol, emery boards, witch hazel, or the other products pictured? These products are as necessary as any other out there (maybe even more so), which makes me glad they remain on the market despite the lack of advertising.

Are you aware of other products that are quietly available? (The other commonality between all the products pictured, except the emery boards, is that they are located on the bottom shelves in supermarkets.)