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It’s about damn time.

Kotex has come out with this:

New design for feminine products by Kotex, July 10, 2010

New design for feminine products by Kotex, July 10, 2010

Woo, pads and tampons. Big deal. Right? Wrong! Check out the box design on these babies. When Daughter and I spied these at Wal-Mart, we were both immediately drawn to them like kids to an ice cream truck. Finally, feminine products that don’t look like they’re supposed to be used in a hospital.

Check out the insides of the boxes:

Inside newly designed Kotex tampon box, July 10, 2010

Inside newly designed Kotex tampon box, July 10, 2010

Inside newly designed Kotex box of pads

Inside newly designed Kotex box of pads

It’s like opening boxes of confetti. Surprise!

The back of the box is also worth reading:

Back of newly designed Kotex tampon box, July 10, 2010

Back of newly designed Kotex tampon box, July 10, 2010

It appeals to a woman’s logical nature with the “Myth or Fact?” question, and to her emotional nature by asking “What color are U today?” Here are the colors you can choose from:

Newly designed wrappers for Kotex pads & tampons, July 10, 2010

Newly designed wrappers for Kotex pads & tampons, July 10, 2010

Why did it take so long for a feminine products company to figure out that there are women walking this earth who aren’t attracted to pink and white?   (Another news flash, in case it was missed: Many of us don’t see menstruation as a disease that needs clinical-looking products for treatment.)

I mean, sheesh, bandages, hearing aids, braces, arm slings, wheelchairs, casts, and diapers have all undergone joie de vivre transformations over the past decade. If they can be injected with a sense of fun, why not pads and tampons? Snazzy feminine products are small, but important, gifts we can buy ourselves in exchange for dealing with mood changes and blood every month for 35 to 40 years. Ya think?

Way to go, Kotex! (Now, try not to overcharge us for the fanciness.)

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