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“If you don’t like change, you’re going to like irrelevance even less.”

General Eric Shinseki

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Isn’t that a great quote? I found it on Twitter, posted by @copyblogger. It is especially poignant when thinking about the internet and businesses who refuse to engage with the online world. Sure, businesses don’t have to go online to operate, just like no musician or writer or artist has to keep up on what’s happening to their fields in the online world. Just keep doing what you’re doing. And when you find you have no customers or fans, shrug your shoulders, pretend everything is fine, and hope you have a swollen nest egg to survive on.

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