If you regularly watch television, surely you have seen the bubbly Progressive Insurance lady. Hubby and I saw one of her ads the other day and got to wondering who she was. Her name is Flo in the ads, but in real life, she is actress/comedian Stephanie Courtney. It takes two hours in hair and makeup in order to transform Stephanie into Flo.
With Flo, Progressive has created one of those magical commercial campaigns that strikes people’s fancy (like The Cult of Snuggie, the Budweiser horses, and the Geico Gecko). Flo has gained her own following and Progressive is wisely capitalizing on her popularity by having signed her to do more commercials, allowing people to view her commercials on its website, and giving her a Facebook page, where you can get Flo Flair.
For more on Flo and Stephanie Courtney, check out the links below:
Progressive Insurance TV Commercials (official Progressive site – very smart, Progressive, very smart)
Facebook page for Flo (2,207 fans listed)