Finished reading Microtrends by Mark J. Penn this morning. Here’s my review from GoodReads:
rating: 5 of 5 stars
I’m a trend junkie and this book feeds that need in spades. Penn introduces over 75 trends, each of which is described in just a few pages. This makes it an easy book to pick up, read a little, and set down when you don’t have much time. I’ve had inklings of most of the trends mentioned, but not those in the chapter on International trends. A number of surprises there. Great book for the sociologist hidden inside of you.
And now it’s time for bed. (1:15 a.m. Ugh!)