Trent Reznor has promised something within 2 weeks on his latest Nine Inch Nails (NIN) blog post. Well, maybe he has. The post consists of no more than a title, which says, “2 weeks” and ends with his sign-out – “posted by trent reznor at 10:08 pm, from los angeles”. No picture. Nothing.
The post prior to this was a mysterious picture that fans surmised was light hitting vibrating guitar strings. It included the line, “We have been very busy doing secret things. We’ll start to tell you about them soon.”
Because of NIN’s recent Year Zero alternate reality game, every time Reznor posts something even remotely puzzling, fans start assuming that it’s part of the game. Herein lies the trouble with speaking to your fans in game mode. No matter what you do from that point forward, people will feel on edge and wonder if you’re messing with them.
However, all cannot be dropped in Reznor’s lap. If you read through any of the thousands of replies such mysterious posts garner, you’ll see that plenty of people want to try to figure out what they mean and they enjoy being teased. There are also a lot of nonsensical comments left, which NIN’s blog posts seem to attract in droves. It’s like watching people talk to themselves in a public place. Such behavior invites others to mess with them. Believe me, I’ve been tempted, but that’d be cruel. After all, I’ve been known to carry on full conversations with myself, so I can’t in all fairness pick on others for doing the same.
In Reznor’s defense, even though he likes to taunt us, he can also be straightforward with his blog posts, usually in relation to what’s going on in the music biz. If he didn’t periodically leave posts like this, I’d seriously question the guy’s motives and sanity. Life played in permanent game mode becomes tiresome.