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Though the question be oft-asked, I shall ask it again (and risk a magnificent storm of spam on my blog). What is up with the twin outdoor bathtubs on the Cialis ads?

Hubby and I saw one of these ads tonight on television and astute as we can be about symbolism and suchlike, we often turn to each other and scratch our heads over this. While the advertisers may have been attempting to hint at romance, rather than slam, bam, thank you, ma’am sex, they’ve missed the mark. The problem is that the bathtubs are distracting because they lead to unanswered questions.

Who in their right mind would drag what appears to be a cast-iron claw-foot tub out of doors? Who in their right mind would drag TWO such bathtubs out of doors and set them side-by-side on some hill/cliff overlooking the water? Is there any water in the tubs? It’s pretty obvious from the setting that there can’t possibly be plumbing attached to these tubs. If the tubs are empty, why would any normal couple each pick one to sit in so they could hold hands? Wouldn’t a bench be more comfortable? If the tubs are full, how did they come to be in such a state? Isn’t it likely that the water would have cooled off by the time someone managed to get two ginormous tubs filled? How does the couple handle getting in and out of the tub? I’m assuming they are naked, which is the usual state when bathing. Isn’t there an awkward moment when they drop or don their towels and some fisherman on the lake looks up and spots them?

But the most important question du jour is this: If this couple really wants to put Cialis to work for them, why would they choose to sit in two separate tubs?

At least Smiling Bob from the Enzyte commercials left no mystery as to why he was playing Santa.

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