Close, Aerie, But Not Quite

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Aerie postcard coupon mailer

Aerie postcard coupon mailer

My daughter shops at Aerie. A lot.

Because she does, she often gets coupons and ads from the company in the mail. Above is the latest one she has received. I was going to throw it in the recycling bin when she didn’t take it with her after a visit and I happened to look at it more closely.

Close-up of Aerie postcard coupon mailer

Close-up of Aerie postcard coupon mailer

The ad touts that “The girls in these photos have not been retouched.”

The sentiment is repeated on the back:

Close-up of Aerie postcard coupon mailer

Close-up of Aerie postcard coupon mailer

“Get real this Valentine’s Day.

“No supermodels.

“No retouching.

“Because

The real you is sexy.

You’re oh, so close on this, Aerie. Good for you for not retouching the photos. However, there are lots and lots of women in shapes other than what society and marketers deem beautiful. Somehow, you managed to choose women, lovely though they are, with basically the same idealized figure: Voluptuous breasts, tiny waists, thin frames, and hips that aren’t too big. And they’re primarily fair-skinned, as well.

Close, Aerie, but not quite.

Try again, please.

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